MarketDial champions all retailers who test. And, while we undoubtedly want retailers to test with us, we believe anyone conducting tests deserves a shout out. Join us each month as we raise a toast to some of the remarkable initiatives being tested by diverse retail organizations.
Taco Bell tests Baja Blast gelato
If you go out of your way to get Mountain Dew’s Baja Blast at Taco Bell, you’re in for a real treat. For the first time ever, Taco Bell is releasing a gelato. And it’s not just any gelato, it’s a Mtn Dew Baja Blast gelato. For now, it’s only available in Irvine, CA, but assuming it does well, keep your eyes out for a gelato blast near you. Taco Bell has also hinted at another Baja Blast innovation coming out sometime this fall.
Wawa experiments with gas-less convenience
Long beloved for its comfort food options, the convenience chain Wawa has decided to test a drive-thru restaurant in Florida. Instead of gas, customers can get anything from mashed potatoes to almond-milk coffee. While the initial drive-thru restaurant was announced to be built in Pennsylvania in 2020, this drive thru marks the first to be tested in a new state. Wawa hopes to continues its expansion, opening 1,800 new stores by 2030.
Sephora and J.P. Morgan enable contactless payments
Partnering with J.P. Morgan Payments, Sephora is rolling out Tap to Pay across its U.S. fleet. The initiative will allow consumers to make purchases anywhere in the store using the Point of Sale app and their iPhone. Sephora hopes to elevate the shopping experience while J.P. Morgan Payments looks forward to expanding to additional merchants, providing a simpler checkout process for all users.
Walmart adds Wings to delivery
While Walmart has been experimenting with drones for some time now — completing over 10,000 deliveries to date — they are now joining forces with Wing, an Alphabet drone-delivery provider. The duo plans to test the service in two Dallas stores, reaching 60,000 additional homes.
How about you? What are you testing? Did you know testing enables you to see the impact of your ingenious ideas before implementing a large-scale rollout?
Make informed decisions by putting all your retail initiatives to the test with MarketDial. Learn more about the retailers who trust us as their test-and-learn partner, and read about the exciting things tested and toasted by MarketDial here: Case Studies
If you would like to be toasted or would like to raise a glass to a testing retailer, please contact us at: [email protected]
Missed previous toasts? Catch them here: