A toast to testing: February 2024

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MarketDial champions all retailers who test. And, while we undoubtedly want retailers to design their in-store tests on our app, we believe anyone conducting tests deserves a shout-out. Join us each month as we raise a toast to some of the remarkable initiatives being tested by diverse retail organizations.

Big-name retailers pilot reusable containers

Walmart, Sobeys, and Metro are all joining forces in Ottawa, Canada to test out a use-and-return program for reusable containers. Shoppers won’t even need to clean the containers–the retailers will do that for them. The hope is to significantly reduce the amount of single-use plastics by encouraging consumers to return their used containers to the retailers.

BP experiments with food-to-go options

Having seen an increase in shop-only visitors, and anticipating longer customer visits due to EV charging, BP is piloting a made-to-order food service at select Wild Bean Cafes in the UK. Through the end of April 2024, customers can enjoy crispy herby chicken burgers, fish finger sandwiches, and a variety of baps.

CITGO Petroleum Corp. and Folk Oil Co. begin pilot of EV charging

CITGO and Folk Oil are teaming up with AGI, a national electric company, to pilot an EV charging station in Michigan. According to a study published in August 2023, gasoline stations average 104 per 1000 miles while EV stations average 22. CITGO hopes the addition of charging stations will help meet the needs of all forms of transportation.

How about you? What are you testing? Did you know testing enables you to see the impact of your ingenious ideas before implementing a large-scale rollout?

Make informed decisions by putting all your retail initiatives to the test with MarketDial. Learn more about the retailers who trust us as their test-and-learn partner, and read about the exciting things tested and toasted by MarketDial here:
Case Studies.

If you would like to be toasted or would like to raise a glass to a testing retailer, please contact us at: [email protected]

Missed previous toasts? Catch them here:
July 2023
August 2023
September 2023
October 2023
November 2023
January 2024

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