A toast to testing: November 2023
MarketDial champions all retailers who test. And, while we undoubtedly want retailers to design their in-store tests on our app, we believe anyone conducting tests deserves a shout-out. Join us each month as we raise a toast to some of the remarkable initiatives being tested by diverse retail organizations.
Tesco tech goes scan-free
Always on the lookout for ways to simplify the checkout experience, the British grocery giant Tesco is testing out technology that enables scan-free self-service checkout. All that customers need to do is to walk up to a kiosk with their items. The screen then displays the list of items they’ve picked for their review. While no app is needed for scan-free checkout, Tesco is also piloting a checkout-free app in three other stores in London and Birmingham where customers can simply scan items on their app and leave.
Crocs pilots shoe repurposing
Don’t throw out that old pair of Crocs! The retailer is testing out a takeback program, enabling shoppers to return old Crocs in any condition. The company will then repurpose the shoes, donating them to Soles4Souls or upcycling them into new shoes. In exchange for their donation, participating customers will receive a free Crocs-Saver, limited-edition Jibbitz.
Target tests 10-item max for self checkout
In its continued efforts to improve checkout wait times and potentially curb theft, Target is testing to learn how customers will respond if limited to only 10 items at self-checkout. Self-checkout efficacy has fallen under scrutiny in recent months with some retailers such as Wegmens scrapping self-checkout all together. Targets approach works towards a happy medium where shoppers still have the convenience of self-checkout but in a more streamlined and controlled manner.
Chick-fil-A testing drone delivery
Who says chickens can’t fly? With tests on a new drone delivery underway, chicken sandwiches may soon be in flight across the town of Brandon, Florida. To get the special Chick-fil-A delivery, customers simply select the option from the app during the ordering process.
How about you? What are you testing? Did you know testing enables you to see the impact of your ingenious ideas before implementing a large-scale rollout?
Make informed decisions by putting all your retail initiatives to the test with MarketDial. Learn more about the retailers who trust us as their test-and-learn partner, and read about the exciting things tested and toasted by MarketDial here: Case StudiesIf you would like to be toasted or would like to raise a glass to a testing retailer, please contact us at: [email protected]