A toast to testing: March 2024

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MarketDial champions all retailers who test. And, while we undoubtedly want retailers to design their in-store tests on our app, we believe anyone conducting tests deserves a shout-out. Join us each month as we raise a toast to some of the remarkable initiatives being tested by diverse retail organizations.

Harris Teeter experiments with DMV kiosks

Want to skip those obnoxiously long lines to renew your driver’s license? The solution may be just around the corner — in North Carolina, that is. Three Harris Teeter locations are joining forces with Intellectual Technology Inc. to install DMV kiosks in store, with plans to expand when on transaction thresholds are reached. Each transaction will cost consumers a minimal $4.95 fee.

Babson Diagnostics and H-E-B pilot blood testing in Texas

As pharmacies continue to move towards providing more preventative services, screenings, and immunizations for patients, Babson Technologies is working to make the blood testing process more accessible with the launch of BetterWay, providing simple, microsample blood testing services at select H-E-B locations in the Austin, Texas area.

Lowe’s and Google test retail media collaboration

As third-party cookies disappear due to privacy laws, Google is innovating ways for retailers to optimize first-party data. They have recently partnered with Lowe’s to pilot a new retail media network solution that enables first-party data to be shared with brand partners while still protecting user privacy.

Chick-fil-A offers pickled pizza in their test kitchen

On “Pi” day, Chick-fil-A announced a new test kitchen item: pizza. From the typical pepperoni pie, to a pizza covered in chicken nuggets and pickles, the restaurant chain is experimenting with new menu items. For now, there is not discussion of expansion of the product beyond the test kitchen into the restaurants themselves. But a sure-fire way to know if the innovative menu addition might be worth it would be to test it out in the broader market.

DoorDash and Wendy’s take flight
DoorDash is hopping on the drone delivery bandwagon in partnership with a Wendy’s store in Christiansburg, Va. Having already tested a similar concept in Australia, the delivery chain ultimately hopes to expand drone drop offs to the grocery sector.

How about you? What are you testing? Did you know testing enables you to see the impact of your ingenious ideas before implementing a large-scale rollout?

Make informed decisions by putting all your retail initiatives to the test with MarketDial. Learn more about the retailers who trust us as their test-and-learn partner, and read about the exciting things tested and toasted by MarketDial here:
Case Studies.

If you would like to be toasted or would like to raise a glass to a testing retailer, please contact us at: [email protected]

Missed previous toasts? Catch them here:
August 2023
September 2023
October 2023
November 2023
January 2024
February 2024

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